When Bradford got fired from the Continental Dry Goods Company, despondency and depression were knocking at his door. It didn't take long, however, until he discovered that getting fired was one of the best things that ever happened to him. The next best thing to being fired was when Bradford looked in the mirror and realized he was his own worst enemy. He decided to take authority over his bad habits and take charge of his own destiny. This was his greatest turning point -- the realization that his success began when he to fired himself and said, "Success is a seed that can grow wherever it's planted; what we're looking for is a place to start sprouting. Now go to it and win!" This timeless classic by William W. Woodbridge is a provocative story of "The Super-self" that exists in every person who is willing to take an honest assessment of his or her life in order to make change for the better -- realizing every one of us is in business for ourselves.