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German Standards (Langenscheidt, Florian (Hrsg.))
German Standards
Untertitel Brands of the Century
Autor Langenscheidt, Florian (Hrsg.)
Verlag Springer Nature EN
Co-Verlag Gabler Verlag (Imprint/Brand)
Sprache Englisch
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2005
Seiten 390 S.
Artikelnummer 31958195
ISBN 978-3-322-86626-4
Auflage Nachdr.
Sonstiges Professional/practitioner
CHF 110.00
Lieferbar in ca. 20-45 Arbeitstagen
Zusammenfassung
The 14th fully revised edition of "Marken des Jahrhunderts" from the Deutsche Standards EDITIONEN GmbH in association with Gabler publishing house presents a fine selection of the best German brands in first-class quality.
Conceived as an encyclopaedia of German brands, the project in editor Dr. Florian Langenscheidt's eyes emphatically pays tribute to Germany as an attractive business and investment location while also serving as a positive signal and encouraging recommendation to call to mind the country's solid economic foundation.
In response to the resounding international interest in the original, an English edition, "Brands of the Century", has been published containing a selection of the most prominent German brands on the global market.
Dr. Florian Langenscheidt ist Gesellschafter der Langenscheidt-Verlagsgruppe sowie Vorstandsmitglied des BDI-Ausschusses "Multimedia- und Telekommunikationspolitik". Darüber hinaus ist er Initiator und Mitarbeiter in vielen medienwirksamen Gremien und Verfasser diverser Bücher und Essays.

For many years Florian Langenscheidt held leading positions in the Langenscheidt publishing group, for example he was a member of the executive board of DUDEN and BROCKHAUS from 1988 to 2001. In addition, he wrote several books, numerous newspaper and magazine features and columns on language, the media and business.