DENISE D. BIELBY is Professor of Sociology and Affiliated Faculty in Film and Media Studies at the University of California, Santa Barbara. She is the co-author, with C. Lee Harrington, of Soap Fans: Pursuing Pleasure and Making Meaning in Everyday Life and co-editor of Popular Culture: Production and Consumption. C. LEE HARRINGTON is Professor of Sociology at Miami University in Oxford, Ohio. In addition to her books with Denise Bielby, she is co-editor, with Jonathan Gray and Cornel Sandvoss, of Fandom: Identities and Communities in a Mediated World (NYU Press).