This book is a global comparative history of how "soft power" came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States. A bold and original rereading of soft power, internationalism, revitalized nationalism, and the internet. Baykurt and de Grazia enlarge our understanding of a familiar idea through a new taxonomy of influences, a new perspective on shifts in global power, and a new map of actors of significance as the twentieth century morphs into the twenty-first.