Ambi Parameswaran has spent a large part of his thirty - five - year working career in advertising at Draft FCB Ulka where he rose to be Executive Diretor and CEO. An engineer from IIT Madras University in 2012 . Ambi has authored/ co - authored six books on topics ranging from brand building and advertising to consumer behaviour. When he is not busy at work, reading, writing or teaching, you can find him at a music concert. His wife, Nithya, is an ex- marketer turned stock market investor. His, son, Aditya, is an alumnus of IIt Bombay and Standford.