This new edition incorporates studies carried out since the first edition published, as well as including and expanding key areas such as stakeholder perspective and concretion, the role of the experience setting in creating experience, and the connection between co-creation and subjective wellbeing.

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Updated to include new studies, the second edition of Creating Experience Value in Tourism introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; provides new chapters addressing stakeholder perspective and concretion, the role of the experience setting in creating experience, the connection between co-creation and subjective well-being and global perspectives on value creation; and considers consumer behavior and factors affecting value creation from both physiological and psychological perspectives.