This book presents new to the public and proprietary to the authors' system of human braining, which is the generalization of how people perceive and understand the world. While introducing braining typology and two main complementary characteristics of braining capacity and potential, the narration is rich with popular movie examples and practical recommendations for the reader. It represents a combination of philosophical generalizations together with hands-on business advice.

In search of the answer to the very question of "Who are the right people at the right places?" authors cover a wide array of topics. From the causes behind the collapse of ancient civilizations to the real reasons for the emergence of criminality and mafia; from uncovering the rationale why Russian Revolution failed in its core objectives to discovering what ignites wars. They provide rational explanations for the social rank system and how it correlates with the system of human braining. They also cover the topic of the foundations of creativity and erudition and common misconceptions associated with them. In simple and clear language they explain why business partnerships fail and what stands behind unhappy marriages and give practical recommendations from the context of the system of human braining. They also unveil the true roots of morale.

It can be a good read for anyone who is looking for answers to fundamental questions that humanity has always been faced with. It can be also used as a practical guide that readers can use to solve their particular practical problems lying in the areas of self-awareness and understanding others.