TEDx speaker Aubrey Bergauer - "the Steve Jobs of classical music" - reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. This foolproof guide shows arts organisations how to reach new levels of engagement - while always putting the art first.

"Run it Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the art and its patrons"--