Sonia Mehta is always telling stories and is happiest when she's spending time with kids ― whether it's enacting her stories to kids in schools, or under a tree in the local park. Storytelling, she firmly believes, is the best way to get children started on the lifelong adventure called reading. It's what led her to co-found PodSquad, a brand creating children's books and learning tools ― and Quadrum, a children's content company. During an action-packed creative career, she has conceptualized the Bournvita Quiz Contest for TV; started one of India's first children's newspapers; and authored multiple series of books for publishers across the world.