Horticulture is labelled a lucrative agribusiness option. However, it's a long walk to lucrative horticulture markets, due to the many requirements that need to be fulfilled. There are so many options in vegetable and fruit production practices that can be easily carried out in an affordable manner to leap the benefits of the horticultural markets. When an entrepreneur engages these practices properly, the farms sustainability is guaranteed. By articulating the kind of product and target market, this book emphasizes the use of integrated pest, disease and weed management to ensure profitability and sustainability of a horticultural farm. This book looks at horticulture production in light of climate change, policy requirement and food security issues that may affect availability of different markets and market strategies. Compliance with Good Agricultural Practices (GAPs) is important to horticulture management and profitability, thus the need to carefully select acceptable production techniques for the target market.