This book guides organizations in effectively and efficiently using artificial intelligence (AI) to launch new products or projects successfully, or to tackle diverse and complex problems.
The processes of planning and developing new products or services, as well as finding solutions to existing issues, are well-known and typically followed. However, many organizations increasingly fail to generate creative solutions through these traditional methods. Factors such as bureaucratic inefficiency, rigid organizational cultures, and habitual practices contribute to this problem.
To overcome these challenges, a new approach is needed, and AI can be the solution. With the recent rise of AI, its potential exceeds our imagination, and there are growing efforts to leverage AI in problem-solving and idea generation.
This book illustrates how organizations can utilize AI to find solutions and address problems encountered during these processes. It showcases a journey where a small electronics company in California resolves or improves issues faced during new product development with the help of AI.
Additionally, the book explores how AI can contribute to solving a range of issues, from macro-level societal problems to micro-level organizational challenges. AI can assist in addressing significant social issues like poverty and educational inequality, as well as in enhancing employee motivation and fostering organizational innovation.
The authors believe that combining human creativity with AI can achieve unprecedented levels of problem-solving capabilities. They hope this book will serve as a helpful starting point for that journey.
About the Authors
This book is produced by AI4SG team, the AI content team of CGSI, a consulting group specializing in sustainability and innovation strategies. AI4SG team researches various approaches, methods, and case studies to interpret and solve problems faced by people and society through AI. They disseminate this content to help more individuals and organizations effectively utilize AI.
