What people are saying about brevity.
"I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time."
--Guy Kawasaki, author, publisher and entrepreneur
"You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path."
--John Challenger, CEO, Challenger, Gray and Christmas
"We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out."
--Sam Horn, author of POP! and Eyebrow Test
"As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I'm convinced that following Joe's counsel and insights has made me a more effective and efficient leader."
--Lieutenant General William B. Caldwell, IV (ret.)
