Neil Jenkinson and Victoria Johnson bring a wealth of experience and insight to their latest book, drawing from their diverse backgrounds in marketing and psychology to offer readers a fresh perspective on human behaviour. Neil Jenkinson is a dynamic marketing consultant who has honed his craft at some of the world's most prestigious agency groups. His journey began on the client side at Cadbury's Schweppes, where he quickly became captivated by the dynamic world of marketing agencies. During a decade-long tenure at The Marketing Store Worldwide in London and Paris, Neil discovered the power of the Myers-Briggs personality assessment-a tool that revolutionised his understanding of human interaction. With this framework, Neil mastered the art of navigating both personal and professional relationships, optimising his interactions to manage the "drains and radiators" of human behaviour. In 2003, Neil launched his own collaborative agency, eventually joining forces with the Ogilvy Group to bring innovative marketing solutions to a diverse client base. His journey has taken him across the globe, from McCann in the UK to TIS Group in Croatia, where he has witnessed firsthand how different personalities can shape a company's culture and performance. ------------------------------------------------------- Victoria Johnson is the visionary founder of a cutting-edge digital marketing agency where the fusion of psychology and business strategy creates transformative results. Armed with a degree in psychology, Victoria possesses a profound understanding of the psychological triggers that influence decision-making in today's "Drains & Radiators" culture. Her curiosity about human interaction led her to a distinguished career in education, where she spent over a decade as the Head of the Psychology Department, igniting a passion for the subject in her students. After twelve years in academia, Victoria transitioned into the private sector, where she skilfully applies her psychological expertise to solve real-world challenges. Her ability to craft compelling marketing campaigns that resonate with audiences on a deep level has made her an influential figure in the industry.