Social media content creator and actor/musician William Moore has accrued a large following, particularly on TikTok and Instagram where he has over 250,000 followers. His viral sketches incorporating extended dark versions of well known nursery rhymes proved so popular that in summer 2023 William successfully crowdfunded a book of them titled The Grimoire of Forgotten Fairytales. This has expanded into a vast, eerie world of connected storytelling through various platforms including books, audio dramas and videos. William can be found on most social channels @williammooremusic and at www.williammooremusic.com