Purdy Rubin is the co-founder of Purdy & Figg. After working at Christies, London and setting up the Purdy Hicks Gallery in 1987 she studied Homeopathy and then trained as a nurse, working at the Michael Sobell Hospice at Mount Vernon. Together with Charlotte Figg, she studied Essential Oils and Soap Making at the Middlesex School of Complementary Medicine with Margaret Karlinski in 2017 and 2018. They set up their company together with her two sons, Charlie and Jack, in 2020. She lives in Suffolk and is married with four grownup children.

Before co-founding Purdy & Figg, Charlotte Figg worked on board level strategy projects for Barclays Bank, Sainsbury's, B&Q and Superdrug. She has conducted customer research projects in the UK and US for companies and charities including Boden, Crocus and Pret à Manger, and in 2017 set up the Crocus Garden School. She enrolled on the WRAGs apprenticeship to train as a gardener and has studied Horticulture at the RHS. She lives in Buckinghamshire with her husband and has three grownup children. This is their first book.