Lyndsey Simpson, CEO of 55/Redefined, is a driving force and powerful voice on one of the most urgent and under-debated topics of our time: widespread ageism in the workplace and an unrealistic expectation of retirement by the individual.

Passionate about changing attitudes towards the over 50s in the workplace Lyndsey through her company 55/Redefined has worked with some of the world's biggest companies from AXA to Amazon through to Barclays and Diageo enabling them to develop a new age strategy for over 50s talent and consumers alike. She has been
widely quoted in the business press for her mantra: "if you haven't got an age strategy, you haven't got a growth strategy."