Cynthia Lerick is Professor of Practice in the Department of Hospitality Management at Kansas State University, USA, and the President and CEO of The Art of Events, LLC. She has over 30 years of event management experience for non-profit and for-profit organizations. Ira Rosen was previously Associate Professor of Event Management at Temple University, USA, where he continues to teach as an adjunct professor. He founded Ira L Rosen, LLC, and has been inducted into the International Festivals and Events Association Hall of Fame.