What They Said About the Book "Quite simply, this brilliant book summarizes the research on brain function, its limitations, and its energy, and teaches us how to harness our brain chemistry for achievement and success. It's well worth the read." Stephen Covey, author of The 7 Habits of Highly Effective People. "This is one of the most useful and thought-provoking books I've read about how the brain influences how we do, why we do it, and what we do. After just the first four chapters, I felt completely empowered to organize my work and personal life." Warren Bennis, professor of business at the University of Southern California and author of How to Become a Leader. "This book will improve the way you work by showing you how your brain works." Marshall Goldsmith, author of What Got You Here Won't Get You There. "David Rock is the ultimate guide to getting your brain working." Daniel Siegel, professor of medicine at the University of California, Los Angeles. " "If you're not interested in being creative, effective, and happy, this book isn't for you? but everyone else should read it." Chris Wink, co-founder of the Blue Man Art Group. "David has skillfully integrated the latest findings from neuroscience into the business world, and these findings lead to insights into how to transform the brain and improve performance." Yi-Yuan Tang, Professor at Dalian University of Technology, China.