ETFs Unveiled: A Journey Through Innovation and Impact takes readers inside one of modern finance's defining revolutions. Matthew B. Jameson traces the rise of exchange-traded funds from quiet experiments to trillion-dollar forces reshaping how the world invests.

Step back to the birth of the first ETF and meet the visionaries who challenged Wall Street tradition to build something transparent, efficient, and open to everyone. Through clear storytelling and careful research, Jameson follows ETFs as they evolved from niche instruments into essential tools for institutions and individual investors alike.

The book breaks down how ETFs work index tracking, fund creation, liquidity, pricing, and regulation while examining the crises, controversies, and breakthroughs that marked their path. Real examples show how these funds democratized access, transformed portfolio management, and fueled innovation across global markets.

Looking ahead, Jameson explores what's next: AI-driven strategies, tokenized funds, and sustainability-focused portfolios shaping the next era of investing.

Equal parts guide and narrative, ETFs Unveiled offers an insider's view of how a single idea redefined investing and where it might lead next.