COMPETITIVE ADVANTAGE:

• Most updated coverage of Norway on the market when it releases in 2026

TOURISM TRENDS:

• Northern Lights travel has always been a draw for visitors to Norway, but 2024 saw unprecedented interest and its expected to continue into 2025 and beyond
• Vacations in colder regions is a new trend as temperatures continue to soar. Visit Norway has been urging travelers to "escape the scorching sun and intense heat and head North for a refreshing summer vacation!"
• A considerable share of Norway's tourists can be characterized as active rather than cultural tourists, and the vast majority come here to experience the landscape and take part in outdoor activities.
• The typical tourist in Norway wants to have fun and experience fjords and mountains, but also to visit historical places, try local food and drink, and get to know the local way of life and culture.
• Norway experienced a record-breaking 38.6 million overnight stays in 2024, marking a roughly 4% increase from 2023.
• International arrivals rose significantly-up 13.2% in early 2025-mirroring a broader European trend of growing tourism, with overnight stays across the continent increasing by 2.2%.
• Bergen, Norway was featured in Fodor's 2024 GoList

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries, Walking Tours, and a Calendar of Events
• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description