Most enterprise AI transformations are full of motion and short on movement. Pilots run. Investments compound. Steering committees report progress. And the business operates almost exactly as it did before.
The Frog In A Sock is a leadership fable about the gap between AI activity and AI transformation, and what it takes to close it.
Built on three decades of enterprise experience and research literature waiting for a translator, written for executives practitioners, and advisors actually doing the work, it offers a precise diagnosis, a set of named concepts, and a shared language for what is actually going wrong--which is where every real transformation has to begin.
"The Frog is not the problem. The Sock is"
